Inda, J. X., & Rosaldo, R. (2008). Tracking global flows. In J. X. Inda, & R. Rosaldo (Eds.),
The Anthropology of Globalization: A Reader (2 ed., pp. 3-46). Wiley-Blackwell.
This text articulates the various ways interconnectedness has been brought about through globalization; cultural influence, increased mobility, goods and services, political thought, etc. cut across and between national boundaries. Defined as an "intensification of global interconnectedness", it is also a reorganization of physical proximity and has decreased time between things and people. The authors acknowledge that this increased connection is disjointed and inequitable, that those who have access are those most impacted. Anthropology is the lens through which this discussion is held, how globalization is put into play in various localized contexts; the use of vignettes from different parts of the world give specific anecdotes. Individuals "mediate" and different cultures put globalization into local practice. Changes in the structure of labor models (i.e. Ford's assembly line), access to 24/7 communication, changing social interactions (in-person and virtual), and "disembedded" institutions all contribute to and impact globalization. Culture is no longer place-based, but able to be shared, interpreted, and expressed around the world through ideas, food, people, social norms, etc. Thus, globalization is further defined as an increased and intensified exchange of people, goods, services, money, ideas and more that affect cultural, social, political, and economic practices around the world. Cultural imperialism is highlighted in opposition to globalization, and is acknowledged as a relevant foil, pushing back against the elimination of smaller, less dominant cultures (often medias, communications, and ideas) in favor of mass produced (or monetarily fueled), often Western (or U.S., specifically) cultures.
By considering globalization in component parts that circulate around the globe and are applied in local contexts, I was able to consider how globalization can put into practice. This article gave me a new lens through which to view culture and cultural exchange.
LO2: demonstrate the ability to assess complex organizational environments and achieve communication goals.
LO3: address complex challenges by collaboratively leading teams across disciplines, distances, and sectors.
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